Duration: 1h 21m | Video: .MP4 1280x720, 30 fps(r) | Audio: AAC, 44100 Hz, 2ch | Size: 1.22 GB
Genre: eLearning | Language: English
Learn how to think about how to grow a business like a CEO or upper-level manager by defining the most important aspects of your business.
Grow a company or impress your boss by earning a certificate in marketing strategy
What you'll learn
Learn a complete completely cutting edge marketing strategy framework in about an hour complete with documents
Implement a process at your company that will predictably grow revenue and improve KPI's
Grow your business faster by documenting key strat components for the entire team to follow
Advance your career by developing key strat skills needed for key management positions
Become an expert at developing and implementing an end to end marketing strategy from strategy to implementation and reporting
No experience required, we'll take you through and give you the necessary documents to start implementing your system immediately
Learn my unique framework for organizing your entire growth strategy from strategy, implementation and reporting
Develop your strat part of the brain and impress your boss
Design an implementation system to grow your business predictably
How this course is arranged:
Part 1: Strategy
We'll use my marketing strategy master document to cover how to define your company vision, important company milestones, setting KPI's, defining customer personas, customer journeys, as well as identifying your competitive landscape.
Why should I learn about marketing strategy?
Anyone looking to grow their company or advance in their career has to be able to think and act stratally. Thinking stratally is a muscle you have to develop, but there are no real great frameworks for combining the most important aspects of a growth strategy into one unified vision. We'll teach you how to think about each part as part of the whole strat solution so you can grow your business or get that promotion faster.
Do I need any experience or related skills to complete this?
All you will need is access to a computer. We will provide all the necessary documents for you to organize and execute your growth strategy.
What is included in the certification materials?
We will provide you access to all the documents and high definition video walkthroughs that cover the document topics.
Part 2: Implementation
After gaining a deeper strat understanding of how to organize your business, we will teach you how to execute an initiative implementation system. You'll learn about the various growth channels, and how to organize and execute individual initiatives for maximum impact.
Why do I need to understand how to implement initiatives?
Strategy will teach you about the overarching goals of the organization, and an implementation system is your strategy at work. You will learn how to execute your strategy and get feedback from successful and failed initiatives and how to apply that to future work.
Part 3: Reporting
The last step in any process is understanding if what you are doing is successful or failing. We'll teach you how to monitor the success of your business by tracking quantitative and qualitative data.
Why is reporting important?
Reporting allows you to make real decisions about whether your strategy and implementation process is truly working as you need it to. By teaching you how to set strat KPI goals and crafting a story about the success or failure of those goals with qualitative data, you can be a more effective strat manager.
Who this course is for:
Marketing professionals who want to improve their existing skillset
Company founders or website owners that want to create a framework for growing their business
Anyone looking to break into the technology field as a digital marketer
Technology professionals looking to gain necessary skills for a promotion or improve their understanding for a new role